We live in an incredible time—more change in the next ten years than in the last 250 years. New technologies are transforming how we live and work. Technologies enable tremendous change. It is how we unlock their potential that matters. The most innovative businesses see the world differently. They don’t just seek to imitate others’ success to compete in the markets of today, and frame themselves by their relative differences to competitors. Instead, they play their own game. We call them “game-changers.” So what’s the “game”? Well, in simple terms, it’s the market. These companies go beyond innovating their products and services, their customer experiences, and business models. They seek to innovate how their markets work.