Technology in business is a growing necessity. technology-based services serve a variety of purposes and mean different things to different people. The necessity of the technology just cut the corners in the business. to understand the market dynamics and positioning technology plays a huge role and an integral part of the business. Today, the so-called technology-based service companies or upstarts such as Uber, Airbnb, Flipkart and Amazon OTT are changing the way we used to do things and of course with "one click away" comfort. This article elaborates the origin, market dynamics, positioning and future prospects of the few technologies -based service companies. If you are planning to start a technology-based service company then this article will give a lot on your plate.