Success can never come easy or by just cutting corners, it requires a wholesome of time, smart turns and above all an astounding strategy as Akio Mortio procured for Sony. The global multimedia giant progressed with a tiny radio repairing shop. Akio Mortio amalgamated the strength and commenced working on the product with an I3 strategy that rooted for its massive growth. Defying the conventional boosted them to get into the international market. What we know about Sony is just a nutshell and here is not the biography or the boring theories, here we split the beans of the strategy of what Akio Mortio embraced. An eminent businessman is well-defined by the way he handles the circumstance, hardships and perplexity socially, politically and technically. This is what impacted the success of Akio. The underlying factor of Akio's idea was to create a sturdy brand. Thus, he changed the elemental process which will foster the change in the entire output. He believed that it is the management responsibility to bring out the employee's inborn creativity. He innovated constructive ideas that bestowed incredible immunity to his product success and took customer experience to the next phase.